What you’ll do:
We are looking for an experienced and passionate Paid Social Media Specialist to join our Durban based team! This involves building out a cohesive plan that suits overarching company goals, strategising tactics to achieve those goals, and generally exploring, testing, and optimising different social media channels to suit a brand’s audience.
Paid Social Media Specialists will also be responsible for the day-to-day management of paid social advertising strategies across both B2B and B2C businesses.
A Paid Social Media Specialist also needs to measure results by tracking metrics and insights on each platform. The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap.
What you need to know:
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Setting up, managing and reporting on social ads
- Scheduling of all social media posts for all clients, as directed by Client Service
- Monitoring of all social media platforms for all clients, responding to simple enquiries and escalating complex enquiries to Client Service
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification
- Plan, publish and share new content (including original text, images, video and code) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Stay up to date with the latest social media best practices and technologies
- Set up and optimise company pages within each platform to increase the visibility of the company’s social content
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Checking all scheduled social media posts (especially if not written by yourself)
- Check spelling and grammar
- Check for errors in links
- Check that image attached is relevant/inoffensive/catchy
- Basic social media training with clients (if required) as well as fellow team members
- Provide constructive feedback
- Bachelor’s Degree, preferably in Marketing. Not a requirement but advantageous.
- Experience in running top social platform ads (Facebook Ads, Instagram Ads, LinkedIn Ads campaigns etc)
- Industry experience, plus agency experience is advantageous
- 2-5 years of comprehensive social media experience
- Passionate about social media outlets and the role it plays in connecting business and people
Who you are:
- The ideal candidate must care about delivering excellent customer service to our clients and be passionate about ensuring that their campaigns are working at optimal efficiency.
- The nature of our company is highly collaborative so you must be able to work as part of a team.
- You must be self motivated and eager to learn and grow in your role. You’ll need excellent communication skills and the ability to handle the unexpected.
- You must be able to manage multiple clients’ projects concurrently. Management of their campaigns and ensuring you meet reporting deadlines is critical.
- Taking ownership of your own workload and correctly allocating your available time each day, will allow you to consistently supply your work to your teammates and clients in a timeous manner.
What’s our vibe:
- Lorem ipsum – yes that’s intentional!
- Our vibe is laid back, but with a serious drive for real, shithot results.
- Our studio is filled with creative badasses that are focused on happy teamwork.
- Open plan office with large desks and comfy chairs.
- Coffee machine with unlimited supply to fuel our tribe.
- Giant beanbags and a chalkboard wall!
- Tribal council on Fridays where we gather in the lounge for snacks, drinks and decompression.
- We’re talking caffeine-meme-and-office-lingo-fuelled greatness. (In other words — be cool, not kak. Thank you).
- Whether you write, design, dev, plan, strategise, or schedule — our tribe’s offerings are ever-growing. And we want our tribe to grow in greatness, together.
