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Digital ads strategy

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Digital ads strategy development

Add this arrow to your quiver

Take a swing in the right direction

Whatever your business objectives are, there’s a digital ads campaign that’ll help you achieve them. But if you go into the digital scape blindfolded, your campaign could be more miss than hit. Luckily, we’re here to be your digital guides and ensure you hit that piñata goal square in the face, every time.

What’s your digital advertising strategy?

In today’s technology-driven world, with a wealth of information readily available in an instant, it’s not uncommon for consumers to do their research before buying. In fact, research indicates that over 80% of consumers go into their purchases prepared. Now more than ever, it’s imperative your brand is visible across all digital platforms. 

Your digital advertising strategy is the map you need to plot to ensure your campaign leads potential customers to your home page. Built upon the same framework as a traditional advertising strategy, it all comes down to objectives. Why are you advertising? Who are your competitors? And what do you need out of this campaign?

What you can expect from our service:

  • Once we’ve established your objectives with you, we will embark on a journey into the digital landscape, and get you up to speed on what advertising avenues are available and suited to the needs of your business.
  • We also explore your brand’s territory a bit further by analysing competitors to see how they are achieving conversions in the digital landscape.

From here, we develop a digital advertising strategy. 

  • We first conduct target market research to learn more about your brand’s audience.
  • Next, we compile a list of keywords that are commonly searched for by search engines and relate to your product or service.
  • And at this point in the strategy, it’s ads time! We create Google Ads and Social Media Ads for your brand, specifically angled towards achieving your business goals (for example, building brand awareness or increasing sales)
  • To ensure your ads are always relevant, we take current events and significant holidays into consideration. For example, we may recommend a seasonal campaign, or putting a spin on existing ad strategies for marketable occasions such as Black Friday.
  • Once the ads are up and running, we monitor their progress, report back to you through our reporting service, and make any necessary adjustments.