Copywriting

Need a scribe? We've got some!

Copywriting

Need a scribe? We've got some!

Do more writing. That is all.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a company like Brand Candy who can do some of the heavy lifting for you. Our copywriters are proficient penmen (and women) who have a poetic way with words. You can trust our copywriting services to provide consistency, clarity and authenticity in all communications. You name it, we’ll write it. 

Still not 100% sure what copywriting is? (Spoiler alert, it has nothing to do with copyright law.) Copywriting is the process of writing advertising materials like the text on brochures, billboards, websites, emails, advertisements, catalogues, and more. This text is known as “copy”, and it’s everywhere. EVERYWHERE!  

When it comes to brand communication, it all starts with great copy. The ultimate aim of this copy is to get the reader to take action. That’s where our copywriters come in – they create that call to action, eloquently, whether it be to purchase, opt-in, or engage with a product, service, or company.

Our expertise includes:

  • Advertorials
  • Blog posts
  • Case studies
  • Magazine articles
  • Sales mailers and newsletters
  • Social media posts
  • Website copy
  • White papers

WHY OUR TRIBE SHOULD BE YOUR SCRIBE:

  1. It’s most likely that you don’t have time
    You’ve got enough to do with your own job, so let someone who lives, eats, breathes, sleeps words do the wordsmithing for you.
  2. This isn’t just writing
    Copywriting is all about drafting compelling copy that gets people’s attention. We need to distil product features into benefits your customers care about, and know your audience and company well enough to create the tone, voice and message that achieves your goals.
  3. Copywriters have studied to do this
    Writing effective pieces takes practice and effort.
    We keep up on industry and advertising trends to help us write effective copy that will make you money.
  4. You need perspective
    If you’re too close to your product, you might not realise that writing your own marketing materials is doing you a disservice. You know your product better than anyone else, which is great, but a copywriter will look at your product with an outsider’s perspective. Which is also great. Let Brand Candy ensure that your promotions communicate the real benefit to the customer.

Learn the ropes

LOOKING FOR CONTENT MARKETING TRAINING?

The “Content Marketing: Irresistible Communication” course which we run for small to medium sized businesses, comprehensively covers the strategies required to develop and distribute excellent marketing content in the digital space. We’d love to welcome you to our next course!