These days, it’s not enough just having a website – you need consumers to be able to actually find it, too. But, how do you make your brand stand out amongst the masses to get that all-important click? The answer lies in being at the top of the page for relevant searches. And, to make it to the top, you need Google Ads.
As you probably know, Google is the biggest and most widely used search engine that exists. While this sounds impressive, 2.3 million searches every second sounds even more impressive. Paid Google advertising, done correctly, is one of the best and quickest ways to utilise this search engine to get more leads. Chances are you’ve already come across many a Google Ad (search results with ‘Ad’ before the web address) in your hours of browsing the net. Now it’s time to make them work for your business.
We create and manage ads for your business using a planned selection of specific keywords, target locations and a targeted audience. With Google Ads, your budget is variable and flexible – you only pay when someone clicks, so you’re only paying when it’s working. Now that’s a win! Depending on the competition of the keyword/s, your text advert will show up in the search results in the advert boxes at the top of the page.
You will require a budget to use this marketing option (but as we mentioned earlier, it’s adjustable to suit your needs), and you should be aware that this method can result in a trial and error approach when you first start. Never fear, we can help you find your groove by running a test campaign, which you can pause and resume as you please. Before you know it, Google’s first page will be your playground.