It’s no secret that internet users have notoriously short attention spans. If they can’t find what they’re looking for immediately, they change the search parameters and try again. Unfortunately, this means brands who don’t rank on page one of Google are less likely to rack up the clicks. After all, if it’s not on page one, does it even exist? As far as today’s busy Googlers are concerned, probably not. Don’t panic, our team of digital marketing mappers are well versed in all things SEO (that’s search engine optimisation), and they have the tools and skills to help you climb those rankings.
So, where do we start on this complicated subject? Let’s take it back to the beginning – your business is now online, woohoo, and now you need search engines, such as Google, to find you organically. To do this, you need to optimise your website with a solid SEO plan, starting with strategically planned and keyworded content to give Google an idea of what your site is all about, and when they should display your website in their search results. The journey to page one won’t happen overnight, but if you have the right SEO company on board (that’s us), you’ll steadily begin climbing those rankings.
1. Content marketing
Google loves quality content. Fresh, relevant and engaging content that’s regularly updated will help you build a loyal following, and attract new leads. (Words not your strong suit? Discover our content development services.)
2. On-page SEO
Every website page is a combination of controllable elements which contribute to your site’s overall user experience and technical prowess.
3. Off-page SEO
The marketing efforts outside of your website which drives traffic to your site via relevant links.
4. Black hat vs. white hat SEO
If you bend the rules of SEO and dabble in the black hat arts, Google will catch on and start ranking your site badly. Best to stick with us and wear that white hat proudly.