In an increasingly saturated market, building a brand helps businesses stand out from their competitors, and enables them to get their audience’s attention. So, what exactly is a brand? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and differentiates your offering from your competitors’. In other words, it’s your business encapsulated in a word, a graphic image, and a lifestyle. It’s your personalised stamp, your mark in the industry. A flag you wave that says, ‘Here I am! I’m what you’ve been looking for. Let’s hang out’.
Here’s why:
So, to make selling easier, faster and cheaper – build a brand. We’ll help you create one that reflects your business’ personality and is undoubtedly distinctive and memorable.
A logo is a visual symbol of your organisation or product. It’s the starting point of your visual identity – the first building block in the formation of your brand’s graphic design style. Once the ‘brand anatomy’ (brand basics) has been developed, you can create consistent branded print and digital media elements, and build a physical and online presence in your community.
We supply our client’s with logos in the following formats, on completion of the graphic design phase:
When you think of corporate stationery, you should think: consistency. Everything that comes from your brand and represents your brand in one way or another should be consistent. From your company business cards and envelopes, to email signatures and letterheads. Stationery should be
all branded, all the time.
We can translate your logo design across your corporate stationery materials so that your brand is a unified, constant presence. And we can help your in-house marketing department achieve this too, through a neatly compiled and easy-to-understand set of brand guidelines. Brand guidelines are important because they ensure brand consistency: No matter who is doing graphic design work for your brand at any given
time, the brand image and perception thereof will remain the same.
Bleed, pixels and converting to paths – do you understand print set-up jargon? We know it sounds technical, so let us handle the logistics for you. It’s one of the things we do best.
Our graphic design print services include:
Packaging. It’s everywhere. Distracting you as you’re walking down the aisle, and catching your eye in Google shopping ads. It’s no secret that we get bombarded by packaging on a daily basis. And that’s why it’s so important for your brand to get it right. Products that stand out from the pack are the ones that get noticed. And the ones with timeless designs remain relevant and appealing for years to come.
What’s more, biodegradable and reusable packaging is on the rise, with customers favouring brands that support their eco-friendly lifestyles. So, basically, packaging design matters. Perhaps more than ever. And you’ll need to make sure your brand is covered, literally, to compete in its market space. This is where we step in.
Does your brand require high-level, strategic consultation? We’re Rich and Janet and we’re here to help!
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