Google Analytics
reporting

Unmask your website

Google Analytics reporting

Unmask your website

The uncharted land of Google Analytics

The Google AdSense network, Google Ads, Google Shopping Ads and social media are great drivers of traffic to a website, but it can be tricky to understand which efforts are working and which are just a waste of time and money. Google Analytics is a tool which, when used in conjunction with your digital marketing efforts, can greatly improve your online effectiveness. Mainly because you will be able to tap into the huge resource of information that Google Analytics provides.

Need a reason to get on board the Google Analytics wagon?

We’ll give you five:

  1. You can track how much traffic is coming to your site from your various digital channels.
  2. You can measure the impact of mobile browsing on your website. With mobile internet browsing on the rise, having a responsive website is more important than ever before.
  3. You can work out the conversion rate (number of task completions e.g. visitor adding a product to their cart) for your landing pages or enquiry forms.
  4. You can analyse the performance of your site’s content by inspecting site ranking and readability scores.
  5. You can get a general idea of how your Google Ads and social media campaigns are doing, and make sure your money is being well spent.

To Google Analytics, and beyond

Interpreting marketing reports requires a keen strategic mind. (And a fondness for exploration!) So, if you want to get the most out of your reports, let us handle them for you, and develop plans of action based on your site’s specific results.