Social media management is really all about managing people, a community. And not just any community, your community – the ones who view your posted content on Facebook, Instagram, Twitter, and LinkedIn, and engage with it.
To keep these good folks in check, brands need a good social media manager. One with a steady hand, level head, and even temper. These qualities are a must – there’s no question about it. Your brand’s reputation is at stake, after all.
Organised and effective community management has numerous benefits for brands, whether big or small. We’ll just take a look at a few.