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Social media advertising

Get a lifeboat for that budget

Social media advertising

Get a lifeboat for that budget

Hit your audience bullseye

Social media advertising involves the use of social media platforms, like Facebook, Instagram, LinkedIn and Twitter, to advertise branded content to a prospective audience. By targeting a specific group through demographic filtering, your ad can show up in the feeds of consumers who are likely to convert to your brand.

Target practice:

Facebook advertising

Facebook advertising is a beneficial part of your advertising strategy as it allows you to find new customers and retarget existing ones. When launching a new product or service, opening a new store, or running an exciting promotion, you can use Facebook advertising to make sure the right kind of people find out about it. At Brand Candy, we offer services in this area, with Instagram advertising also being an option.

Social media ad management

Not only do we post and manage your social media ads, but we create them too – from planning and copy (wording) through to design.

In a nutshell, here’s how our ad management service works:

  1. We upload the copy and images, and set the demographics for the viewers we would like your ads to reach (eg. ladies between ages 22 and 32 who are recently engaged and like to eat chocolate).
  2. We manage the channel’s approval process.
  3. We keep track of which ads are attracting the most interested, and bin those that are not performing as well.
  4. This way, we ensure your spend is focused on ads that are of most interest to your viewers.
  5. Your monthly advertising budget is flexible. So, depending on the campaigns we are running at any point in time, we may suggest increasing or decreasing your ad budget accordingly.
  6. At the end of each month, we run a report for each of your channels, analysing the statistics and coming back to you with our recommendations.

Training in Facebook advertising

Brand Candy has been offering social media training to business owners and marketing teams for over five years.

If you’re looking for something specific, bespoke sessions tailored to your requirements can be booked for between four and six delegates per four-hour session. Larger groups or more advanced teams can also be accommodated.