Social media is an important part of your marketing strategy, as it develops a relationship between your brand and its customers. Now, how do you develop this relationship? Through posting and sharing relevant content that your customers want to read, and engage with. These posts should reflect the persona of your company, while remaining professional and appropriate in all contexts. Delivering content in the correct way, using the correct language, at the correct time, is vital to the success of your social media strategy. Our wordsmiths here at Brand Candy balance the art of creative writing with the science of public relations, delivering social media content plans that will help you achieve your business goals.
Along with the compelling content for your posts, we add relevant hashtags to each individual post, selected through a research process. This furthers the reach of your posts to the right audience, and allows you to join existing hashtag conversations.
Once the content is finalised, we design suitable images to accompany each post.
Each month, we put together a social media campaign plan, with you, to suit your business and its goals. You share with us what’s newsworthy for the month, highlighting specific products or services you’d like promoted. And from there, we develop a campaign and plan its roll out. Simple.
The mechanics is the structure of the social media campaign. It’s, essentially, how we will roll it out to achieve your specific goal. This entails an understanding of your consumers’ journey from campaign entry through to ultimate conversion.
Example: Let’s say you want to grow your Facebook page likes, and, at the same time, grow your email newsletter database. To do this, we could run a campaign where your fans enter a competition to win a prize.