What is branding and why is it important for your business?

While you might be inclined to believe that branding begins and ends with a striking logo, there is, in fact, far more than meets the eye to building a brand and making it effective. Branding, to put it broadly, is the way in which a customer perceives you, and this is achieved through creating a […]

Millennials: How to market to the digital natives and grow your brand

millennials

What are “millennials” and why do you need to plan your branding and marketing around their whims? Millennial is the term used to describe modern-day young people. Those born after 1980 (roughly) are considered millennials, aka Gen Y. This is the generation of spenders. They’re the first generation to be born into a world of […]