Instagram strategy: Setting your business goals

So your small business has taken off, and now you want to tell the world about it. You’ve set up an Instagram business profile, added your logo as a profile picture, and written a killer bio. Your brand now has a face in the social media landscape, and you’re ready to get posting – but […]

Instagram Stories: Using and Editing your Instagram Highlights

instagram highlights

You’ve created a few Instagram Highlights themes (those little bubbles at the top of your profile), designed some great cover images for them, and they’re sitting there on your profile so neatly. Now how do you add to them? Instagram stories are a great opportunity for brands to add more “in the moment” content to […]

How to beef up your content and increase your Instagram followers

It’s very easy to create content for your Instagram account. Upload a picture and toss in a few hashtags. Boom. Done. Sit back and let the likes trickle in. But if one of your goals is to increase your Instagram followers, you may want to put in a little more effort to ensure your content […]

Branded content on Instagram

Branded Content is a great new feature on Instagram that was introduced to create a clearer way for Instagram users to see posts by influencers or publishers. These posts by influencers or publishers are a result of a commercial relationship with the business they are posting about. What is branded content? Branded content, as defined […]