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Website images: Do’s and don’ts

By Brand Candy


Read Time: 3 Minutes

The web is a very visual place. It is not just the quality of your information that gets you noticed, but how visually appealing your information is presented as well. If you want your business to come across as slick and professional, make sure that your visual identity carries this through, from your logo to your business card, letterheads, and your website too! This is why it is very important to only use professional, high-quality website images.

This is particularly important if you are selling a product! If you have low-resolution pictures of your product taken as a quick snap from a cellphone, no matter how attractive the design for your site is, the product still looks unappealing! Poor photographs can really ruin the professionalism of your site! It really is worth it to spend a bit extra and hire a professional photographer to take your photographs for you.


Use high-resolution images

Make sure your images are of a high resolution so that they don’t pixelate when used on the website. Read more about resolution and pixelation here where bitmaps are discussed! While websites don’t need exceptionally high-resolution images as compared to print jobs; using tiny, thumbnail-sized images won’t look good at all.

Don’t stretch or distort the photographs

Choose photographs that fit comfortably in the place you want them inserted. A good photograph can look horrible if it is stretched, distorted or badly cropped. For example, if you have a horizontal scrolling banner, don’t send long, portrait photographs for it. They will end up having to be cropped/stretched to fit and will look very odd to the viewer.

Avoid bad photoshopping!

In the past, we have had clients ask us to ‘crop a person/product out and put it on a different background’. While for some images it works out ok, in general, you end up with a very odd-looking image that looks out of place. Photoshop isn’t a magic worker so it is definitely better to take a proper photograph of people/products in the setting you want them in from the beginning.

No cellphone images

Most cellphones today have cameras, and these are great for taking photographs of family and friends or a fun day out, but not good for taking photos for your website. Usually, cellphone photographs are of low resolution with poor lighting and look very amateurish. They definitely don’t give a very professional impression. If you are taking your own photographs, use a very good camera and plan your setting carefully. A quick snap of your product lying on a table or on the floor won’t look very good.

Pick meaningful images

Don’t clutter your site with lots of useless pictures. Not only does it slow the loading speed of your site dramatically, but it is a waste of space. Photographs are there to enhance your website and its content, not to over-shadow it! Make sure all the images you choose are meaningful and have their place.

Don’t use images from Google!

Don’t simply take images from Google image search or from other websites. Most images on the web are protected by copyright so it is illegal to take them and use them on your own website without permission. The last thing you want is to end up in a copyright battle over an image used on your site!

Don’t have your own images?

Never fear! If you do not have images of your own or you cannot afford a photographer, there are plenty of stock image sites that offer either free or licensed images for you to use that are of high quality. They are generally affordable and have thousands of choices from many different categories.

Free Stock Images

Stock Xchng and Morguefile both offer stock images that are free to use. However, their choices are limited and the images not as nice as from a paid stock site. To be safe, check the license agreements before you use any images!

Paid Stock Sites

Probably the best three are iStock Photos, Shutterstock and Dreamstime. These sites offer images for which you purchase a license. There is a huge variety to choose from and the images are all of good quality! Be sure to read the license agreements before you buy!