How to Draw a Zombie Character – Brand Candy’s Illustrations

Watch Richard, our director with a background in fine art, show how he illustrates Brand Candy’s zombie characters. These zombies are part of our ‘useless absurdity’, where intentionally absurd elements help make our brand memorable. In marketing, ‘useless absurdity’ refers to features that don’t serve a clear practical purpose but grab attention, spark conversation, and leave a lasting impression.