Tales from the crypt

Blog

Julia Strachan

The Benefits of Google Ads for Business: Why Search Ads Are a Game-Changer

In today’s digital world, businesses need to be where their customers are searching—and that place is Google. With billions of searches happening daily, Google Ads ...read more

Best Practice for Website Images

Treating your website images according to best practices is very important for user experience and Search Engine Optimisation. ...read more

How to Draw a Zombie Character – Brand Candy’s Illustrations

Watch Richard, our director with a background in fine art, show how he illustrates Brand Candy’s zombie characters. These zombies are part of our ‘useless ...read more

The digital marketer’s guide: Getting to know Google Analytics 4

Change is often difficult, but it is inevitable in our digital world. We know all about this as digital marketers. Growth, however, is optional. As ...read more

How to increase landing page conversions

So you’ve got a goal for your marketing campaign. For example, to spread brand awareness, generate leads, promote products and services, gain valuable data about ...read more

Omnichannel marketing: Exploring the shift to digital during changing times

Omnichannel marketing. This buzzword is catching the attention of marketers and brands, and for good reason. Whether you are new to marketing or are a ...read more

Google search terms: How digital search trends can change in an instant

Why are Google search terms important? A case study in fashion Earlier in January 2021, the United States celebrated the inauguration of their 46th president. ...read more

5 Instagram Story features to boost engagement

Since Instagram Story features were introduced in 2016, the platform has taken social media by storm, creating a whole new approach to communicating and sharing ...read more

UX design: Why convenience is key

In this day and age, we’re all about instant results. Why? Because technology allows for it. So, why should we use something that slows our ...read more

What is a local citation and why is it valuable for local SEO?

You are probably thinking, “what the heck is a local citation?”. Well, if you are looking to increase your company’s online findability and in-store customer ...read more