Our free ROAS calculator is designed to help you understand exactly how your Google and Meta ads are performing – or what you can expect if you’re just starting out – by adjusting ad spends and potential conversion rates.
By simply filling in a few fields, you’ll get an instant snapshot of your current or expected ad performance, helping you make more informed decisions. Whether you’re new to ads or looking to fine-tune your current campaigns, this tool gives you the insights you need to optimise every Rand and drive better results.
ROAS (Return On Ad Spend) measures how much revenue you earn for every Rand you spend on advertising. It’s a key metric for understanding the effectiveness of your campaigns.
ROI (Return On Investment) measures overall profitability by factoring in all costs, not just ad spend, giving a broader view of business efficiency.
ROAS (Return On Ad Spend) measures the revenue generated for every Rand spent on advertising, focusing only on ad performance.
ROAS is simpler and faster to calculate. It looks directly at how your ads are performing, without needing to calculate product costs, salaries, software, and more (all the things that go into an ROI calculation).
ROI includes all associated costs, which can vary widely and make comparisons harder. Plus, marketers often don’t have access to profit margin data and overhead costs.
ROAS lets them track and optimise their efforts without needing deep financial access.
300% or higher is generally considered a healthy ROAS. That means you earn R3 for every R1 spent.
500% or higher is considered an excellent ROAS.
Anything below 200% often suggests a problem, unless your objectives are aggressively brand awareness focused.
The results from our ROAS calculator are meant to be a guideline. While we use real data from multiple sources and our own client campaigns, actual results will vary depending on your specific business and marketing strategies.
The data is compiled from publicly available industry sources and performance insights from Brand Candy’s client campaigns.
It’s a great starting point, but we recommend using it alongside your own performance data or speaking to our team for more accurate planning.
While we’ve tried to make it as flexible as possible, certain industries may have very different benchmarks. Your actual ROAS may differ significantly based on your niche.
We update our benchmark data periodically to reflect the latest industry trends and data from ongoing client work.
No sensitive information is required. The calculator is designed to work with basic inputs like ad spend, conversion rate, and average order value.
You can use it to get an estimate, but forecasting should ideally be based on your historical data and campaign specifics.
Absolutely! We work with businesses across many industries to improve their digital marketing performance. Feel free to get in touch for a custom strategy.
To get started, simply select the type of ads you’re running – Google or Meta, and within these, lead generation or eCommerce. Then, enter your campaign data into the fields provided. If you’re not sure about some of the numbers, don’t worry – we’ve included industry benchmark data to give you a helpful starting point.
For the most accurate insights, we recommend using your own data. You can adjust the numbers to see how different factors impact your ROAS and identify which areas of your campaign might need improvement. This tool is designed to help you better understand your performance and guide smarter marketing decisions.
