Tales from the crypt

Digital Marketing

Julia Strachan

How Much Do Google Ads Cost? A Guide to Setting the Right Budget

When considering Google Ads for your business, one of the first questions that comes up is: How much do Google Ads cost? The answer depends ...read more

Using a podcast to amplify your brand’s voice and reach in South Africa

Podcasting has exploded in popularity across the globe, and nowhere is this more evident than in South Africa. From daily news roundups to in-depth interviews, ...read more

Website Google Rankings: why your new website isn’t ranking well (yet)

Your website Google rankings is an important factor to consider when evaluating the success of your new site. The question about your website not being ...read more

Julia Strachan

The Benefits of Google Ads for Business: Why Search Ads Are a Game-Changer

In today’s digital world, businesses need to be where their customers are searching—and that place is Google. With billions of searches happening daily, Google Ads ...read more

The digital marketer’s guide: Getting to know Google Analytics 4

Change is often difficult, but it is inevitable in our digital world. We know all about this as digital marketers. Growth, however, is optional. As ...read more

Omnichannel marketing: Exploring the shift to digital during changing times

Omnichannel marketing. This buzzword is catching the attention of marketers and brands, and for good reason. Whether you are new to marketing or are a ...read more

Google search terms: How digital search trends can change in an instant

Why are Google search terms important? A case study in fashion Earlier in January 2021, the United States celebrated the inauguration of their 46th president. ...read more

UX design: Why convenience is key

In this day and age, we’re all about instant results. Why? Because technology allows for it. So, why should we use something that slows our ...read more

What is a local citation and why is it valuable for local SEO?

You are probably thinking, “what the heck is a local citation?”. Well, if you are looking to increase your company’s online findability and in-store customer ...read more

September 2019 Google Core Algorithm Update

Google releases updates daily to improve search results. Most daily updates go unnoticed, but a significant update may be more noticeable. Several times a year ...read more