Tales from the crypt

Digital Marketing

The digital marketer’s guide: Getting to know Google Analytics 4

Change is often difficult, but it is inevitable in our digital world. We know all about this as digital marketers. Growth, however, is optional. As ...read more

Omnichannel marketing: Exploring the shift to digital during changing times

Omnichannel marketing. This buzzword is catching the attention of marketers and brands, and for good reason. Whether you are new to marketing or are a ...read more

Google search terms: How digital search trends can change in an instant

Why are Google search terms important? A case study in fashion Earlier in January 2021, the United States celebrated the inauguration of their 46th president. ...read more

UX design: Why convenience is key

In this day and age, we’re all about instant results. Why? Because technology allows for it. So, why should we use something that slows our ...read more

What is a local citation and why is it valuable for local SEO?

You are probably thinking, “what the heck is a local citation?”. Well, if you are looking to increase your company’s online findability and in-store customer ...read more

September 2019 Google Core Algorithm Update

Google releases updates daily to improve search results. Most daily updates go unnoticed, but a significant update may be more noticeable. Several times a year ...read more

Strategy toolkit: Start-ups

Every business venture, regardless of size, requires some sort of strategic direction. Whether this comes naturally or is meticulously planned, every entrepreneur desires a positive ...read more

4 easy steps to setting up Google My Business and why it’s so important

Not sure how to get started? Need to get on the map locally? No worries, we’ve got you covered. You’ll find setting up Google My ...read more

How to breathe personality into your brand with authentic marketing

It’s no secret that consumers are becoming jaded. Paid influencers, sponsored ads, and algorithms that favour the highest bidder are deciding what we should see ...read more

Content marketing 101: Dazzle your readers with pops of personality

“70% of internet users want to learn about products and services through their own research.” That means the greater portion of buyers wants to find ...read more