Tales from the crypt

Digital Marketing

September 2019 Google Core Algorithm Update

Google releases updates daily to improve search results. Most daily updates go unnoticed, but a significant update may be more noticeable. Several times a year ...read more

Strategy toolkit: Start-ups

Every business venture, regardless of size, requires some sort of strategic direction. Whether this comes naturally or is meticulously planned, every entrepreneur desires a positive ...read more

4 easy steps to setting up Google My Business and why it’s so important

Not sure how to get started? Need to get on the map locally? No worries, we’ve got you covered. You’ll find setting up Google My ...read more

How to breathe personality into your brand with authentic marketing

It’s no secret that consumers are becoming jaded. Paid influencers, sponsored ads, and algorithms that favour the highest bidder are deciding what we should see ...read more

Content marketing 101: Dazzle your readers with pops of personality

“70% of internet users want to learn about products and services through their own research.” That means the greater portion of buyers wants to find ...read more

How to write a blog post: The ultimate guide for beginners

The time has come. It’s decided. You’re ready to dip your toes into the world of blogging. As you may have heard, blogging is an ...read more

Instagram’s 5 hottest updates in 2018 and how they’ll help you gain Instagram followers

Instagram is one of our favourite social media platforms, it’s a fantastic tool to create a buzz around your business and build your brand’s personality. ...read more

How to Get Reviews on Google in 6 Easy Steps

As we all know, Google My Business is a great way to showcase your business (for free!) in Google’s search results pages and also next ...read more

Setting up your Google Analytics account

Hooray! You’ve launched your new website. It’s responsive, full of information and sure to boost those sales numbers. Right? Of course. Well, maybe. How can ...read more

How to beef up your content and increase your Instagram followers

It’s very easy to create content for your Instagram account. Upload a picture and toss in a few hashtags. Boom. Done. Sit back and let ...read more