Tales from the crypt

Digital Marketing

Google Keyword Planner – Conquering the World of Keywords.

Keyword research is an essential task in the SEO space. It involves identifying popular words and phrases people enter into search engines. This is done ...read more

MailChimp Newsletters: The Bells and Whistles

Setting up MailChimp newsletters is as easy as 1,2,3 right? Right! But did you know there’s a whole lot more you can do with MailChimp ...read more

Tips to plan a kick-ass Social Media Strategy

Good and especially relevant content should be at the centre of any social media strategy. Great content should reflect your brand’s persona and give people ...read more

How to write your email subject lines more effectively

Email subject lines can make or break a person’s opinion of your mail. If not done with thought and intent, could mean that you have ...read more

How to run a National Campaign

When one of your clients requires you to run a national campaign (eek!), say to raise funds for a nonprofit, there are a few things ...read more

Writing skills: Tone it up!

You may not realise it, but you write every day. Whether you’re a novelist, prolific emailer, or just an enthusiastic texter, you write every day ...read more

Google AdWords or AdWords Express?

When you advertise your website with Google, or hopefully, more specifically, a page on your website, you have the choice of both, but what is the ...read more

5 Reasons why you need Google Analytics reporting for your website

We have some lovely clients with some lovely websites that have been lovingly built. We put them out there, market the heck out of them, ...read more

Shooting short YouTube videos

Have you considered shooting YouTube videos to show your customers – visually – what it is that you do? YouTube is a fantastic platform to use ...read more

Do you have a website? Then you need Google ads

Google Ads is a fantastic tool that we truly believe is an asset to any marketing strategy. We have endeavoured to explain Google Ads benefits ...read more