Keyword research is an essential task in the SEO space. It involves identifying popular words and phrases people enter into search engines. This is done in an attempt to figure out what to rank for. Fortunately, we SEO peeps have been blessed with an awesome, and FREE, tool. This tool tells us almost everything we need to know to make those all-important, informed decisions. This is where the Google Keyword planner comes into play.
The Basics
Researching keywords gives marketers a better understanding of how high the demand is for certain words or phrases. Keyword research also tells us how hard it would be to compete for those terms in the organic search results. All of this info from your keyword planner helps Adword advertisers gain direction for optimisation. It’s a small step into the start of the SEO process.
Keyword Research uses language
Keyword research isn’t just about verifying how many searches a particular keyword has. It’s also about exploring the many different ways that people use language to research an idea or topic. It’s all about the way the everyday person speaks, how they search for something and the phrases that they use.
Use your Keyword planner for content marketing, too
Researching popular keywords in your keyword planner isn’t just a big part of search engine optimisation, but it’s also a major element of your content marketing strategy! Want to know how to run a national campaign? Read more, here.
It can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, researching the words people type into search engines and using this research to create unique, targeted content, you can drive the right traffic – the traffic that you want and the traffic that is more likely to convert – to your site.
Sound cool?
It is.
So sit down, grab a cup of coffee and start getting to know your keyword planner.
