DIGITAL ADS CASE STUDY:

How a Full-Funnel Reset Drove a 44% Revenue Increase for Osmotech

Find your way: Case Studies • Drove a 44% Revenue Increase for Osmotech

Osmotech

Client Overview

Osmotech is a South African water treatment and filtration company providing tailored water purification solutions for residential, commercial, and industrial environments. Their offering includes advanced water filtration systems designed to improve water quality, efficiency, and long-term reliability.

With a strong technical foundation and an established customer base, Osmotech has built a reputation for delivering specialised, fit-for-purpose water solutions across multiple sectors.

The Challenge

Osmotech began experiencing a significant dip in sales performance from paid digital channels.

Campaigns that had previously delivered consistent results were no longer performing as effectively, despite ongoing spend across Google Ads and Meta Ads.

The challenge was twofold:

Paid campaigns were overly focused on bottom-of-funnel conversions, limiting reach and demand generation.
Legacy campaign structures and strategies were no longer aligned with evolving user behaviour and platform best practices.

Osmotech needed a strategic reset – one that would stabilise performance in the short term while building a more sustainable, scalable paid media foundation for the future.

ROOTED IN STRATEGY

The Execution

comprehensive audit of digital ecosystem

We began with a comprehensive audit of Osmotech’s digital ecosystem, including Google Ads, Meta Ads, and the website experience supporting these channels.

Google Ads campaign restructure

Google Ads campaigns were restructured to introduce stronger demand generation efforts, while cleaning up and refining conversion-based campaigns to improve efficiency.

SOCIAL ADS CAMPAIGN REFRESH

Social advertising campaigns were restructured, with creative refreshed and updated to better communicate the brand’s offering.

WEBSITE UPDATES

Website updates were implemented to improve the overall user experience and support conversion performance.

GRADUAL ROLL-OUT

Over a three-month period, we phased out legacy campaigns and transitioned into the new campaign structure, allowing new campaigns to gain traction while preventing a significant dip in revenue.

The results

Within five months of implementing the new strategy (May 2025 – September 2025)

Campaign Performance

Revenue
increase

0 %

Impressions
increase

0 %

Client Feedback

“Working with Brand Candy has had a huge impact on our business. Since we started using their services, our brand visibility has grown significantly and we’ve been able to reach a much wider audience. Their team truly understands our goals and consistently delivers results. We’ve seen real, measurable growth and couldn’t be happier with the partnership. We highly recommend Brand Candy to any brand serious about growth.”

~ Johan Henning

WE ARE

Keen to help you!

Janine Nel

Brilliant team to work with, professional, great attention to detail. Well done Brand Candy

Samantha Miller

Great service from Brand Candy. Professional, responsive, and easy to work with. The quality of their work was excellent, and the entire process was smooth and hassle-free. Highly recommended.

Sandra De Sousa

I had an excellent experience working with Brand Candy. Their (specifically Francesca, Amy & the rest of the team) professionalism and efficiency stood out from the very beginning. They consistently kept me updated throughout the entire process, Daily updates, check ins, which gave me great confidence and peace of mind. What impressed me most was their creativity in developing my website, leveling me up against competitors. They truly understood my vision and brought it to life in a way that exceeded my expectations. It’s clear that they are not only skilled but also genuinely passionate and deeply invested in their clients’ brands. Their excitement was most heart warming. I would highly recommend Brand Candy to anyone looking for a team that is reliable, innovative, and committed to delivering outstanding results in website development, as well as google ad management! Thank you for the passion! Look forward to a very fruitful relationship going forward.

lucia mashilo

Hard working, thorough, creative and Professional Team, Respectful and a bunch of beautiful, Fun Zombies We have enjoyed the dedication they have towards our company's growth and look forward to another amazing year with Brand Candy

Wikus Geyser

Working with the Brand Candy team on our website refresh was an absolute pleasure. From start to finish, they demonstrated exceptional professionalism, creativity, and energy. Their collaborative approach made the entire process seamless, they truly listened to our brand vision and brought it to life in a way that felt both authentic and innovative. The team’s enthusiasm and attention to detail were evident in every phase, from concept development to final execution. They struck a great balance between strategic insight and creative flair, helping us elevate our digital presence while keeping our brand essence intact. We’re extremely satisfied with the outcome and would highly recommend them to any business looking for a partner that’s both dynamic and professional in their approach.

Kelly Lewis

We started using Brand Candy for some ad hoc design work, and 18 months later they not only continue to impress us with their creative takes on our marketing material needs, but they’re also now running our social media across two brands. The designers are incredibly creative, and they're supported by an account management team that are responsive and reliable and just a pleasure to work with. A winning formula! I’d happily recommend this dynamite team to any business, large or small.

Rakesh

I recently received website training from the Brand Candy team, and it was such a great experience. The training was clear, easy to follow, and gave me the confidence to manage my website on my own. The team was patient, professional, and really made sure I understood everything. I’d definitely recommend Brand Candy to anyone looking for support with their website!

Annemi Zaaiman

We recently had the pleasure of working with the Brand Candy team to revamp our Guesthouse website, and the experience was exceptional from start to finish. Their process was professional, efficient, and seamless, and they delivered the final product ahead of the proposed deadline. We absolutely love our new website! I can confidently recommend the Brand Candy team for any website development or digital campaign needs, no matter where in the world you are based.