Leaders Office Furniture is a South African office furniture supplier offering a wide range of quality office solutions for businesses of all sizes. Their product range spans everything from steel storage to visitor seating – making them a go-to destination for large-scale commercial buyers. With a strong product offering and competitive pricing, Leaders Office is well-positioned to serve bulk buyers and procurement-focused customers – a distinct audience that requires a tailored digital approach.
Their primary customer – the bulk purchaser outfitting a full office or call centre – is not a typical e-commerce shopper. Reaching this audience required a more strategic, layered approach.
The website underwent a full reskin to improve speed, professionalism, and user experience. The “get a quote” functionality was upgraded to make it easier for bulk buyers to initiate an enquiry.
Conversion tracking was set up from scratch, giving Leaders Office clear, reliable visibility into how their digital activity was translating into real business enquiries – including WhatsApp messages, quote requests, and contact form submissions.
SEO keyword research was conducted, informing a restructuring of product categories and the introduction of new landing pages to target keywords that were previously not covered – expanding the brand’s organic footprint and capturing demand that was being missed.
Brand new Google Ads campaigns were built from the ground up, combining ecommerce-focused campaigns with broader campaigns tailored to bulk buyers – ensuring Leaders Office was visible and relevant across both audiences and at every stage of the buying journey.
A social advertising campaign was launched to build brand awareness and drive traffic, introducing Leaders Office to new audiences and keeping the brand top of mind.
To align the ecommerce store’s digital presence with Leaders Office Furniture’s industry-leading credibility, we executed a comprehensive website rebuild focused on modern aesthetics and a frictionless user experience. We overhauled the site’s design to reflect a premium brand image, strategically integrating the client’s Google reviews to instantly build trust and social proof with prospective buyers. By streamlining the “get a quote” functionality and upgrading to a superior technology stack sitewide, we accelerated site load times and boosted the overall performance score by 20%. We also rigorously optimised the site’s technical foundation, driving its Google Lighthouse SEO score from 85% to a perfect 100%. This holistic approach to design, speed, and visibility yielded transformative results: a staggering 951% increase in e-commerce sales, a 37% lift in quote requests, and a drastic improvement in overall lead quality.
