Decorland is a market leader in the window décor industry in South Africa and Africa. Their focus is on the design, manufacture, and retail of ready-to-install curtain suspension products, as well as custom-made and cut-to-measure blinds of all kinds. Decorland’s products are sold online and through dedicated departments within Game stores across Africa.
Decorland wanted to capitalise on the competitive Black Friday period to boost sales and drive revenue growth.
Google Ads campaigns cannot simply be paused or restructured without risking their long-term performance. The challenge was to seamlessly incorporate Black Friday promotions into existing campaigns without disrupting their historical success. Additionally, with both online and in-store deals running during specific periods, it was critical to ensure clear communication and maximise reach across platforms.
To meet these objectives, our strategy focused on optimising Decorland’s Google Ads campaigns for Black Friday while leveraging key tools to amplify results:
Designed and developed to showcase the Black Friday sale items for optimal engagement and conversions. The page featured a countdown in the banner to add a sense of urgency for customers, thus encouraging them to make a purchase in that session. The landing page incorporated custom Black Friday promo design elements for the brand that provided a cohesive experience for customers across social channels, ads, and the website.
The campaign’s success highlights the impact of:
Strategic budget allocation focused on the highest-performing areas to maximise returns.
Dedicated landing pages and retargeting strategies improved engagement and conversions.
A cohesive cross-platform approach increased brand awareness and drove more traffic.
Decorland expressed their excitement over the results, crediting the campaign’s success to meticulous strategy and team collaboration.
Does your brand require high-level, strategic consultation? We’ve got the expertise, and we’re here to help!
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