This digital campaign for The History Channel Africa shattered expectations, garnering over 10.18 million views across social media platforms. But the success goes beyond mere numbers. #MyHistoryMoments aimed to reimagine historical storytelling for a new generation, fostering engagement and diversifying its audience. The #MyHistoryMoments was a meticulously planned digital marketing campaign to amplify brand awareness, maximise campaign views and diversify audience demographics. This campaign leveraged the rich tapestry of the nation’s history, presenting diverse narratives from prominent South African figures.