Brand awareness campaign for Neil Gibson’s Twisted Comics (18 December 2023 – 18 March 2024)
This partnership with Twisted Comics has exceeded all expectations, attracting thousands of new followers across their social platforms. This collaboration with Neil Gibson’s Twisted Comics has enhanced their online presence with a visually striking new website (that we designed) and significantly surpassed their Kickstarter funding targets, enriching community engagement and broadening the fan base for their iconic comic books.
Neil Gibson’s Twisted Comics (formerly TPub) had a loyal following, but their online presence lacked the punch of their artwork. We partnered with them to craft a social media strategy that would amplify brand awareness and ignite a thriving online community.
Expand reach and recognition for Neil Gibson’s Twisted Comics across social media platforms.
Foster a dedicated fan base through engaging content and active community management.
Established a strong online presence for the newly branded Neil Gibson’s Twisted Comics. luctus nec ullamcorper mattis, pulvinar dapibus leo.
Developed a comprehensive 3-month content calendar featuring a mix of paid and organic posts across Meta platforms (Facebook & Instagram). This strategy aimed to build brand awareness and drive traffic to their newly renovated website.
Upgraded the website’s design and functionality to enhance user experience and prepare for increased sales traffic.
Executed a strategic mix of organic and paid content campaigns across Meta platforms.
Proactively engaged with fans, fostering a sense of community and building loyalty.
Designed and developed a modern and user-friendly website, optimising it for sales conversions.
Website traffic witnessed a significant 47% during this period. Notably, the home and shop pages saw the highest traffic, indicating increased user interest and potential sales.
The results speak for themselves. We smashed reach targets on Facebook (5425% increase) and Instagram (987% increase), sparking a jump in fan engagement. Website traffic soared by 47%, with fans actively exploring the revamped site. This case study proves a focused social media strategy can propel even niche brands to new heights.
Does your brand require high-level, strategic consultation? We’ve got the expertise, and we’re here to help!
Email us on hello@brandcandy.co.za
Phone us on +27 31 765 1421
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The Colony Centre
50 Old Main Road
Hillcrest
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