Content Development • An Online Expedition • Brand Candy

Content development

An online expedition

Content development

An online expedition

It’s not about the destination. But the journey.

Content development is not the same as content publishing. No, we’ll leave that to the journalists. With content development, development is the definitive word. You see, it’s the development that determines the content. If it were the other way round, it would be journalism. And that’s not what we do. Definitely not. We’re all about the process. The analysis and iteration of content. The measuring, adjusting and recreating of it. It is strategic, really. See what we did with this paragraph?

Choose your own

content development adventure

Everything in your head needs to be down on the page

Make a moving picture and move your audience to action

Join the most modern of the marketing movements

Captivate your kin with magical mailers

Technical terminology

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.
Content Marketing Institute, 2013