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Email Marketing

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RETURN ON INVESTMENT

Wondering how to keep your audience informed of the latest updates and news on all things your brand? The answer is simple, you just need to be curious like George to get it right. Did you take the hint? It’s MailChimp email newsletters.

Setting up a MailChimp account and emailing weekly or monthly newsletters to your clients will keep them on the edge of their seats (and in your store, and on your website), waiting in anticipation for those hot deals and new product releases. It’s content marketing at its finest, and a great addition to your marketing strategy.

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STRATEGY

When developing a MailChimp newsletter rollout, don’t monkey around. Wink wink. Plan your strategy properly to get the most out of this nifty platform.

Get strategising:

  1. First, decide what you want to achieve through your Mailchimp newsletters. For example, are you wanting to increase sales, encourage subscribers to answer a survey, increase website traffic? Determine your goals up front so you can measure the success of your newsletter strategy.
  2. Next, write up some killer content for your first newsletter. (Or better yet, get our wondrous word crafters to create it for you.)
  3. Come up with a suitable headline for your newsletter that will encourage your subscribers to open it. (Yes, we can do this too.)
  4. Research your target market, and determine when is the best time to mail out your newsletters, and how often would suit the needs of your target market. (And this.)
  5. Send out that dazzling piece of literature.

WE ARE

Keen to work with you!

If you’re keen on email newsletters, but don’t feel comfortable with content development and the MailChimp platform, let us handle them for you. We create, design, write and send out a monthly newsletter on your behalf, informing your customers of any news, promotions and important info. All you need to do is sit back and watch the leads roll in.

Let us be your

Digital guides

Does your brand require high-level, strategic consultation? We’ve got the expertise, and we’re here to help!

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Contact

Email us on hello@brandcandy.co.za

Phone us on +27 31 765 1421

Find us at Block A
The Colony Centre
50 Old Main Road
Hillcrest
3610

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