Social media marketing is the new  word of mouth. People like brands, follow brands, discuss brands and rebuff brands on social media. So if you’re a brand, you could say that maintaining a good public image is a hard day’s night. And you could say it again. Seriously,  social media marketing involves constant upkeep! You’ve got to get regular content out, and be on the pulse of your consumer’s needs, responding to messages and giving feedback when and where it’s due. Even if it’s just a smiley face. 😀