These days, it’s not enough just to have a website – you need consumers to be able to actually find it, too. But, how do you make your brand stand out amongst the masses to get that all-important click? The answer lies in being at the top of the page for relevant searches. And, to make it to the top, you need Google Ads. Chances are you’ve already come across many a Google Ad (search results with ‘Ad’ before the web address) in your hours of browsing the net. Now it’s time to make them work for your business.
As you probably know, Google is the biggest and most widely used search engine that exists. While this sounds impressive, 2.3 million searches every second sounds even more impressive. Paid Google advertising, done correctly, is one of the best and quickest ways to utilise this search engine to get more leads and sales.
We create and manage Google ads for your business using a planned selection of specific keywords, target locations and a targeted audience. With Google Ads, your budget is variable and flexible – you only pay when someone clicks, so you’re only paying when it’s working. Now that’s a win! Depending on the competition of the keyword/s, your text advert will show up in the search results in the advert boxes at the top of the page.
You will require a budget to use this marketing option (but as we mentioned earlier, it’s adjustable to suit your needs), and you should be aware that this method can result in a trial-and-error approach when you first start. Never fear, we can help you find your groove by running a test campaign, which you can pause and resume as you please. Before you know it, Google’s first page will be your playground.
Get in touch with us today to get started on your Google ads journey or take your existing campaigns to the next level.
Does your brand require high-level, strategic consultation? We’ve got the expertise, and we’re here to help!
Email us on hello@brandcandy.co.za
Phone us on +27 31 765 1421
Find us at Block A
The Colony Centre
50 Old Main Road
Hillcrest
3610
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